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Challenge 4: Creative Image

Task 1: Pre-Production

For this assignment we did some creative thinking as a group. We were given 2 words: “Stone” and “Camera”, which we were supposed to combine creatively somehow. We all thought of a good amount of ideas, the dominant one being a camera within  a stone or something similar, and this is what I personally chose.

Task 2: Implementation

I used Google to find a suitable photo of a rock/stone, and then searched for a photo of a lens for me to combine the 2 eventually. You can see below the simple process of what I did, and the end result below.

Click Image to Enlarge

Task 3: Evaluation

I think overall it could have been more creative and had more work put into it, but i think 2 boring subjects like “Camera” and “Stone” are a hard subject to create something from, and don’t exactly whip up interesting ideas. I think I could have been alot more creative on this task and maybe got into it a bit more, as when we were generating ideas I wasn’t really in a creative mood and I didn’t put as much effort in as I could have. I do think with a different combination of subjects I could have made something more interesting.

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Challenge 3: Advertising Strategies

November 8, 2010 Leave a comment

For the “Choose a Decade” Task 1, I chose the decade of the 1970′s. Our task was to research the decades between the 1950′s and the 1990′s. I researched the information about the different decades on Wikipedia. For Challenge 3, we are to choose an advertising campaign from that decade and compare it to how it would be marketed today. Here is the Company I chose to do the Challenge on.

I chose the McDonald’s Big Mac advertising from the 1970’s, as after watching all of the campaigns from the other companies in the same decade, the McDonald’s one seemed to contain an aspect of them all. The advert features simple cues, which aren’t subtle. It simply is saying “This Burger is Nice, Now Eat It”, rather than coaxing a potential customer into it by appealing to their taste buds. It is a very classic kind of advert, and is very typical from its time.

It differs greatly from Advertising Strategies used today, which are less obvious, and try to use the products price to sell the item, rather than the previously described advertisement which is just getting the consumer aware that the product exists.

Another point is that instead of spending all their budget on a single item from their menu, McDonald’s usually advertise themselves as a whole, promoting all of their food at the same time, and indirectly rather than jumping straight to the point. They do, however, advertise specific burgers sometimes, but still very differently to how they did in the 1970’s. McDonald’s also now do seasonal advertising which relates to the time of year, and various events which are happening like the World Cup, and advertising special menus for Summer.

I think McDonald’s are marketing their products in a creative and casual way, which isn’t just about telling the customer to buy their products, but is more about showcasing the casual nature of their fast food restaurants, and are doing it using high quality filming. On occasion they also use slight comedy or little minor details for comic usage, which further adds to the  rest of the decent marketing. There isn’t anything I’d change about their marketing strategy, as they’ve got it all sorted.

 Content Sources: 
http://www.youtube.com 
http://en.wikipedia.org/wiki/Mcdonalds